Building regional partnerships
Amidst social change toward more autonomy and decentralization, we will take on the challenge of revitalizing local communities by building diverse local partnerships driven by food distribution in various regions
It is assumed that in a locally decentralized society, ultimate efficiency will arise from regional optimization that integrates all goods and services essential for daily life, such as electric power, telecommunications, finance, transportation services, and healthcare.
In collaboration with our partners, which includes local retailers and manufacturers, we will take on the challenge of achieving regional optimization by helping to address the issues faced by each individual community, beginning with food, without limiting ourselves to the existing food business domain.While there are countless communities throughout Japan, as a food wholesaler involved in all areas, categories, and channels,we have real roots in many communities, and we will make the most of these assets to advance a number of local initiatives.
Initiatives for Regional Revitalization
Mitsubishi Shokuhin has been actively working to foster a sustainable society. Through our ongoing efforts in regional revitalization, we collaborate with business partners and consumers to address local challenges.
01Conclusion of
comprehensive
partnership
agreement
with Hiroshima Prefecture
Mitsubishi Shokuhin and Hiroshima Prefecture concluded a comprehensive partnership agreement on March 30, 2023 with the aim of improving services for citizens of the prefecture and revitalizing the local community.
We will work together to improve services for the citizens of Hiroshima Prefecture in various fields and to further revitalize the local community in Hiroshima Prefecture.
【Cooperation Matters】
- Sales promotion of prefectural products
- Dissemination of prefectural government information and tourism promotion
- Disaster Prevention in the Community
- Regional disaster prevention
- Regional safety and security
- Environmental measures and recycling
- Women's active participation and work style reform
- Measures against declining birthrate, childcare support, youth development
- Support for the elderly and disabled
- Health promotion and dietary education
- Education・Things related to the promotion of culture
- Other matters related to improving prefectural services and revitalizing local communities
～Related Pages For more information, please refer to the following～
02Conclusion of partnership agreement with Choshi City on regional revitalization through Food
The city of Choshi in Japan’s Chiba Prefecture (Choshi City) , Choshi Chamber of Commerce and Industry, and Mitsubishi Shokuhin signed a partnership agreement on June 26, 2023, with the aim of further revitalization and sustainable development of the Choshi area.
We will promote close collaboration and cooperation in the field of food supply chain.
Mitsubishi Shokuhin will contribute to the realization of a sustainable society by spreading the attractiveness of Choshi City throughout Japan and revitalize the region with its comprehensive capabilities in the food distribution industry.
【Scope of Partnership】
- Matters related to improving the attractiveness of Choshi and expanding sales channels and promotion
- Matters related to product development utilizing agricultural and marine products produced in Choshi
- Matters related to send out information about Choshi
- Matters related to food initiatives that contribute to solve regional issues
- Matters related to the revitalization of the region, such as the tourism promotion and the increase in the population involved
- Other matters necessary to achieve the objectives of this agreement
Mitsubishi Shokuhin sales personnel and Choshi food manufacturer
03Hokkaido Food Meister
"Hokkaido Food Meister" is a certification issued by Sapporo Chamber of Commerce and Industry with the aim of acquiring correct knowledge of food ingredients harvested and produced in Hokkaido.
It further requires to apply the learned knowledge to one's own dietary habits, deepening understanding of health and food culture, and communicating "Hokkaido's food ingredients" to a wide audience.
As of November 2023, 37 employees of Mitsubishi Shokuhin Hokkaido Branch Office obtained this certification.
Mitsubishi Shokuhin Hokkaido Branch Office also established "Hokkaido Product Promotion Unit" in April 2023 and train employees as "Hokkaido professionals" to promote product development and sales promotion planning.
04Nagasaki Remote Islands Regional Development
Mitsubishi Shokuhin has been a member of the Association for Remote Islands Promotion and Regional Development since its establishment.The association aims to make Japan a prosperous "food archipelago" and strives to promote remote islands and the regional food resources.
Mitsubishi Shokuhin has been expanding sales of the regional food products of remote islands of Nagasaki Prefecture.
