Product development

Developing products that meet consumer needs

We plan to promote the development of products that especially take sustainability into consideration, including building brands that meet the needs of consumers, switching to environmentally-friendly packaging materials, and creating products that lead to food waste reduction.

Our original brand, "Karada Shift", with the concept of health-consciousness, is performing strongly. We will relaunch the protein product series as "PROTEIN PLUS" series and strengthen sales this fiscal year to develop the second major product line after the “Carbohydrate Control” series.

Domestic product development

For our product development function initiatives, we are creating story brands and concept brands that are not limited to a single category and meet the needs of consumers by grasping changes in society's values.
We are also developing products that encourage a transition to environmentally friendly packaging materials and a reduction in food loss.

Health

Changing how we eat
“Karada Shift” series

  • Karada Shift
  • “Carbohydrate Control” series

    “Carbohydrate Control”
    series

  • “PROTEIN PLUS” series

    “PROTEIN PLUS”
    series

We launched a master brand, "Karada Shift", on the theme of health in September 2017 with social contribution through food in mind. The brand concept is to support a well-balanced diet that makes your body and mind happy, centering on deliciousness, wide variety, convenience, and continuity.
We will continue to offer a wide variety of products beyond categories and temperature ranges by wiping out the notion that healthy food does not taste good, working on a series of products with health themes needed for modern people on the premise that deliciousness helps continuity, and utilizing functions in a wide range of categories.

Convenience/Time saving

“LaLa Kit” frozen foods that meet needs for time saving and
ready-made meals
Prepare in a frying pan in 10 minutes

  • LaLa Kit
  • LaLa Kit
  • LaLa Kit

“I want to cook homemade food but I don’t have time.” “I want it to be easy but still have a homemade feel.” This original brand was created in 2019 to respond to these needs. It comes with a set of pre-cut ingredients and sauce, so no preparation is required. There is no food waste either. The meal is ready in about 10 minutes using a microwave or frying pan. We are developing meal kits that help you enjoy cooking and delicious food as working styles and lifestyles change.

Environmental consideration/
Food loss reduction

  • Eco-friendly
    paper packaging

    Eco-friendly paper packaging

    The No.1 pasta in Italy,Barilla

  • Joint development with
    Eitaro Sohonpo

    Joint development with Eitaro Sohonpo

  • Reduction of food loss by developing the frozen sweets market

    Reduction of food loss by developing the frozen sweets market

    ＆“me time”

  • Organic wine that uses aluminum cans with a high recycling rate

    Organic wine that uses aluminum cans with a high recycling rate

We are developing environmentally-friendly products, such as replacement of plastic with paper material and use of aluminum cans, which have a high recycling rate.

Highly unique private brands

  • Recommended by
    Mr. Rui Yoshida Local sake from famous breweries

    Recommended by Mr. Rui Yoshida Local sake from famous breweries

  • Cross-marketing

    Cross-marketing

Taking advantage of the strength of having a wide range of categories, we are also planning and developing highly original private brands, including collaborative products beyond categories.

Overseas brand sales agent business

Through a sole agency agreement in Japan, we handle domestic sales of a wide range of products, including imported confectionery such as world-famous brands Haribo and Walkers as well as the no. 1 Italian pasta brand Barilla and Segura Viudas wines.

Overseas brand sales agent business

We deliver the value and taste of carefully-selected traditional and classic brands from around the world while sharing marketing and strategies with the manufacturers.
A nostalgic taste from a country you have traveled to. A dreamed-of taste from a country you have yet to visit. If you want to enjoy delights from all around the world, it is definitely best to try items made in their original countries. We only select products of solid value from traditional confectionery and food cultivated in the food culture of each country and deliver these to consumers.

Development and planning ability that satisfies consumer needs based on lifestyle marketing

Given the need to provide products based on an understanding of consumers' lifestyles and their needs, we have developed our own unique type of lifestyle marketing, by profiling consumers based on analysis of their actual purchasing behavior. Using this lifestyle marketing as a foundation, we develop and manufacture a variety of products and kits to meet the needs of retailers.

Development and planning ability that satisfies consumer needs based on lifestyle marketing

Quality control functions for safety and security

To ensure the safety and security of the products we develop, we conduct inspections of domestic and overseas cooperating factories based on our own checklist. We also confirm ingredients and check for allergens as we aim to display the information in an easy-to-understand way for consumers, let alone to comply with laws and regulations.
*Opinions received at the customer service center are shared by all those involved and are used for better product development and our sales activities.

Quality control functions for safety and security